Curiouser and Curiouser

Who knew how much work would go into starting a business? Probably a lot of you readers, but for someone who’s about as commercial as a CD of bassoon hits of the 1620s, I can tell you that I wasn’t prepared for any of this. Is there a pity button you can push for me now? No? Pity.

As if yesterday wasn’t enough of a rude awakening for me, today I figured that I would just check off one little item on my to-do list: pick a name for my publishing company. That would be easy. That would be fun! Has anyone had to pick a name for their company out there? Did it just roll of your tongue, and ever since, you’ve never, ever regretted your decision as you’ve become exponentially more successful year after year after year? If so, can I just come and work at your company? Because none of this is coming naturally for me. None of it.

Yesterday, I’m an accidental blogger. Today, I’ve got to be a marketing genius. I haven’t looked at my calendar, but tomorrow, I think I’m down for hostile corporate takeover. But I refuse to allow this process to run me. I choose not to be intimidated. I choose to be effective.

So with this affirmation in mind, I started putting down words that I thought might help communicate the brand that I need to build for myself. ‘Neat.’ ‘Jazzy.’ ‘Rockin’.’ Of course, I’m kidding here, but if I shared the real words I brainstormed, you might press the ‘destroy’ button. There’s got to be a destroy button on this site because lord knows, I’ve already wanted to punch it more than once. I can’t be alone.

Okay. You asked for it… the real buzz words:

































Sarabande? Sarabande??!! This is proof positive that the devil invented the internet: so we would go on and word-cloud our way to Sarabande Publishing, Inc.  Armageddon would be a relief. And what in god’s name is a sarabande, anyway? It’s sounds vaguely gypsy to me, which would would be a downright lie. I could never run my company out of a wagon. Or maybe I could put a couple of them together: The Crackerjack Sarabande Press. Then all I would have to do would be to sit back and count my money as it rolled in.

This wasn’t working, so I decided to just make up some names:

Field Day Press — people would want to read my stuff because it was so much darn fun!

Newcraft Press — my work is new, and it’s a craft.

Newheart Press — my work is new, and it has real heart.

And then things went off the rail:

Earnest Keene Press — what if I made up a person’s name that also doubled for how I feel about writing?

Earnest & Keene Press — or I made it sound like there was more than one person working at my company?!! That’s pretty clever, huh, Mr. Earnest? It sure is, Ms. Keene.

But I couldn’t do this all day, so I settled on Newcraft Press. That isn’t too stupid, is it? Please don’t press the ‘stupid’ button. I couldn’t take it.

I‘m ashamed to admit that this all took several hours, and now I have to wait a couple of weeks to find out if I can even use this DBA in Arizona. Bless my mother– she suggested that I put a boat next to the name in the logo.

Yeah, one that’s headed right for that iceberg…




Filed under The first trimester

7 responses to “Curiouser and Curiouser

  1. Yay! Congrats Mr Earnest and Mr. Keene:)

  2. lol! Snapdragon was my favourite.

    I actually started my own company when I was 18, as a graphic designer, and continued it successfully for a couple of years. The name-coming-up-with process? Urgh, it was about the same as yours! I took days and couldn’t think of anything good, in the end I decided to go to my Dad, who had been self employed since before I was born, to have him help me brainstorm. Why I thought that was a good idea, I don’t know, considering that his company name was his name with “Photography” at the end of it (yep, photographers don’t need to be fancy!).

    But, it did actually help and he came up with some great ideas using my initials and phonetics to write them as sounds instead of letters. Worked well for me because I had good initials then, it wouldn’t work so well now with my married name. But perhaps it could be a starting point for you too? ….with your initials, not mine. Obviously.


    • Snapdragon, eh? I didn’t know until recently that snapdragon was a game that kids played a hundred years ago. Sounds like maybe you’re from the U.K., so you might know about this. I guess that raisins were dropped into a liquor on a plate that was then lit on fire, and players would try to get the raisins off of the plate. It sounds a bit masochistic to me– which might make total sense for my company!

  3. …that will teach me for writing a comment mid-read of the post! So, continuing on from my other one, just ignore the talk about initials and taking days to come up with a name. You have one so ummm nothing to see here! Or there.

    Newcraft isn’t too stupid. I kind of like the boat idea, but only because I love the randomness of it. Which may not be the image you want for a shiny new company hehe.

    • You know, the boat idea is growing on me. Maybe if it’s clipper with full sails towering over us. But I guess that wouldn’t be a new craft, it would be an old craft. I guess I’m going to have to design it tomorrow, at this rate…

  4. What genre will you primarily be publishing, and what might you be publishing in the future?

    I did a horror press years ago called Carnifex Press. I’d read carnifex in a fantasy novel years before, saw it meant executioner, and just kept it in mind…

    When I joined Rymfire eBooks (now Rymfire Books) I found out the then-owner picked the name because it was one of the main streets in the town.

    Now that I no longer just do horror, I had to make up some imprints as well… Rymfire Undead (zombies) and Rymfire Erotica (um, erotica)…

    Good luck with the company!

    Armand Rosamilia

    • Thanks for the interest, Armand! It sounds like we’re both kind of genre-jumpers: I’ve written one novel that’s lit fiction/humor, one that’s just plain lit fiction (serious), and one experimental, semi-narrative horror. So maybe I should be doing what you’ve done and look into imprints. But I like Carnifex Press! And Rymfire ain’t bad, either.

      I appreciate your thoughts!


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